There’s nothing unusual about female ski instructors. And women in resort human resources, marketing, communications, and sales? Common as dirt. But women general managers are a somewhat rarer breed. According to statistics from the National Ski Areas Association [NSAA], there are only about 20 to 30 nationwide. It’s more or less a boys’ club. All this is about to change.
The SIA Snow Show takes place every January at Denver’s Colorado Convention Center. It’s where over 80% of all ski and snowboard manufacturers and apparel makers come together to display their lines for the upcoming season to retailers from across the country. I got a sneak peek of some of the best gear, apparel and accessories for women that will be available for the 17/18 season and I’m excited to share my favorites with you!
If you’ve ever been skiing and felt like you were the only girl out there, you’re not imagining things. There’s no dispute that there are more male skiers than female. In fact, one of the reasons I started TheSkiDiva.com was so I could find other women to ski with. Self serving, I know, but none of my friends skied, and most of the people I saw on the hill were men.