Some of you may have seen the new women’s skiing magazine, Women’s Skiing, which was sent out to subscribers of Skiing magazine with the regular November issue.
So what did you think?
I was somewhat disappointed. I mean, it wasn’t entirely off base. First, here’s what’s good: hey, it’s about skiing! And it’s for women! And there are gear reviews, and a feature on women’s clinics, and an article about Fay Johnson, the ski patrol director at Bridger Bowl.
But then we move on to what’s wrong: “Match the underwear” with the famous male skier. A discussion on when it’s okay to “hook up” with your ski instructor. And of course, the answer to the question every female skier is dying to know, “Will skiing make my butt bigger” (the agony!).
I like to have fun as much as the next person. I don’t even mind hair and make-up tips (hey, I like to look good). But it is rather insulting that the publisher seems to think that the magazine won’t draw women unless he pads it with silly stuff like “match the underwear” and so on. That’s like saying skis have to be flowered and pink to attract women!
There are a lot of women skiers who are looking for a good, serious source of information about skiing. Unfortunately, this has a long way to go.